our story
Grassroots company OutlookBaby has taken great pride for the last 25 years in producing, multi-award winning, innovative, quality products for families around the globe. The OutlookBaby collection consists of a wide range of products that provide On-the-go Protection & Comfort for everyday families including the Shade-A-Babe, Auto-shade and ever-popular Cotton Pram Liners.
OutlookBaby was born from necessity when new parents Eileen and husband Tom, were confronted with the lack of quality baby-safe products catering for out-and-about parents and their babies. Eileen and Tom loved taking walks with their newborn Tara, but found that many prams did not offer adequate sun protection. That was all the incentive Eileen needed launching OutlookBaby in 1997 with her flagship product the Shade-A-Babe pram cover.This innovative product was the first in line of many best-selling OutlookBaby products. In 2002, Eileen was again motivated by a gap in the market. The Auto-Shade was developed as she struggled to protect her 2nd born Tessa from sun exposure and glare when out and about in the car.
Eileen built Outlook from the ground up, taking a great idea and turning it into a profitable family owned company. Eileen credits family support, remaining true to her ideals and her ability to build a strong team as the keys to her continued success. The team at OutlookBaby continue to love what they do, so you can expect to see OutlookBaby products out-and-about for the next 20 plus years
DESIGNED BY A MUM • ENDORSED BY EXPERTS • LOVED BY PARENTS
On-the-go Protection & Comfort since 1997
At Outlook we take great pride in producing, multi-award winning, innovative, quality products for today’s families. We continually strive to provide our customers with the best, tried and tested products on the market. We love hearing from our customers and welcome any feedback at hello@outlookbaby.com.
Our Promise
Quality assurance
All our products are designed in Australia. As part of the production process, Outlook products are submitted to vigorous testing, by industry experts and parents before they hit the shelves. You can rest assured that all Outlook products either meet or exceed industry regulations in Australia and overseas.
GUARANTEED TO FIT
Outlook products are guaranteed to fit and we stand by that claim. When purchasing an Outlook product you can rest easy that if you have a problem - we are only a phone call away.
Value
Outlook products are backed by 21 years of experience and thousands of happy customers around the globe. Our core philosophy is to provide safe, practical and quality products for families, that will stand the test of time.
Our Team
Eileen
Outlook Founder and Director
Eileen started Outlook in 1997 having experienced firsthand the need for quality products to make life easier for parents and children. Eileen built Outlook from the ground up, taking a great idea and turning it into a profitable family owned company. She credits remaining true to her ideals and her ability to build a strong team as the keys to her continued success.
Rebecca
Sales, Marketing and Logistics
Rebecca has been coordinating the sales, marketing and logistics for Outlook since 2008. Rebecca recognizes the strength of perseverance and dedication and so applies these qualities to both her work as a mum and as part of the Outlook team. She enjoys working in a business that values family, banded together by the common aim to providing protection, comfort, fashion and function for families.
Kim
Sales and Warehouse
Kim works hard to ensure that there is an efficient sales and warehouse flow for Outlook, having joined the team in 2010. As a mother of 2 daughters, she loves being a part of a company that supports families. Kim brings to her job, the same principles she applies to being a mum; she is guided by what’s important, growing from the tough times and working hard in all situations.